As part of the Wondersauce team, I helped shape the voice of professional haircare brand Pravana across product launches, rebrands, and social campaigns. From teasing bold new Hydragloss shades to unveiling their revolutionary hair care line, I crafted copy that carried their story from concept to salon chair, always with a pulse on what resonates with stylists and clients alike.
CW: Becca Couzens
AD: Paz Gutierrez , Laura Gomez
CD: Kathryn Davenel, Hannah Schalles
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Caption: Make a splash and turn heads with HydraGloss Demi-Permanent Gel Hair Color. 💧
Our innovative non-drip gel formula ensures effortless application, delivering up to 2x the glossy shine for a luminous look that lasts. Get ready to radiate. ✨
#pravana #hydragloss #pravanahydragloss #hairstylist #haircolorist
Caption: Dive into dazzling color and shine with HydraGloss Demi-Permanent Gel Hair Color. 💧
Our advanced non-drip gel formula makes application a breeze, giving you up to 2x the luminous shine for a radiant look that lasts. Shine brighter with every wave.✨
#pravana #hydragloss #pravanahydragloss
Caption: 🌊 Wave Hello 👋🏼 to glossy moisture with PRAVANA’s HydraGloss Demi-Permanent Gel Hair Color. ✨
💧 Delivers up to 2X the shine
💧 24 intermixable shades
💧 Long-lasting & easy to use gel formula
Check out our LikeShop to learn more! 🌊
#pravana #pravanahydragloss #hydratinghair #hydratehair #hydragloss #hairhydration
Caption: See what’s possible when haircare is redefined. Coming soon. 🫧 #pravana
Caption: Meet PRAVANA CARE, where vibrant color and healthy hair align, delivering radiant results without compromise. Available NOW!
Caption: Captivating Copper. Say goodbye to dry and dull color. Transform hair with two NEW timeless copper shades of ChromaSilk Permanent Creme Hair Color. Get ready to deliver vibrant long-lasting color that never goes out of style.
#pravana #chromasilk #copperhair #chromasilkcopper
Caption: Warm hues, glossy views. 🌊 Ready for a new glow? HydraGloss demi-permanent NEW WARM collection is your go-to for reviving locks with a glossy glow. Illuminate hair with 2x the shine and color for up to 30 washes. ✨
#pravana #hydragloss
